This is shown by its partnership with Solen on bio-fuel development. The survey was done by ORC International, an independent research company and it gave a confidential means for every staff member to air their views on their feelings about working at the airline firm.

This is more so in the airline transportation industry that is responsible for 2 percent pollution worldwide (Krukowska, 2013). See how to Being a responsible, sustainable business may make it easier to recruit new employees or retain existing ones.

A Regression Discontinuity Approach. (2004), there is a significant correlation between employees who thought they had a responsible employer and organizational effectiveness. It is in the light of these developments that this paper critically discusses the financial benefit of CSR to British Airways.The implementation of CSR strategy for British Airways has multiple benefits and specifically for the fact that it differs in importance according to its operations. The paper posits that as much as CSR is meant to give back to the community where the company operates; this is seldom the case in today’s business environment. Consequently, British Airways raised its revenue and cost target to 560 million Euros from 500 million Euros in 2011, where it delivered the cost and revenue synergy worth 13 million Euros (British Airways, 2012).British Airways with its strong, distinct and elaborate CSR makes it stand out among its competitors.

The company is establishing a solid, distinctive and attractive that can resonate with potential employee’s identity.

And these advantages extend far beyond good PR. Stronger brand image, recognition, and reputation. This is creative capitalism as British Airways can not claim to be socially responsible, it is done to benefit the company(Kerr, 2009)British Airways CSR principles are built on environmental issues such as carbon efficiency, elimination of emissions, noise reduction, and recycling (British Airways, 2013). In 2013, British Airways established a partnership with the University of Glamorgan.

According to Khanifar et al., (2012 ), in this commercial era, businesses are under pressure to play an active role in society, but this is not for the society, most companies have intelligently used this opportunity to gain publicity and enhance their revenue.

Flammer, C., 2013.

Today it is common for employers to focus on their corporate social performance especially in regard to recruitment (Turban & Greening, 1996).

These CSR principles are built on environmental issues such as carbon efficiency, elimination of emissions, noise reduction, recycling and fundraising (British Airways, 2013). This is consistent with Turban and Greening (1996) claim thatLarge companies go to considerable lengths to get potential graduate recruits by showing their CSR credentials. This survey according to British Airways (2013), attained a response rate compared to none. Most of the people working at the management levels are alumni of a scheme started by British Airways as a CSR activity. This paper critically examines the role of Corporate Social Responsibility (CSR) in the financial performance of British Airways. Many companies use CSR as a marketing stance or to maintain relevance in todays green business, and technology. Global Emissions Plan for Airlines Gets First UN Approval. Corporate social performance and organisational attractiveness to prospective employees. The paper posits that as much as CSR is meant to give back to the community where the company operates; this is seldom the case in today’s business environment.

With a few simple steps, you may be able to lower your utility bills and achieve savings for your business. It is evident that the British Airways is a leader in the implementation of a responsible approach in regard to the effects of aviation on the environment. Here are 7 Benefits Of Corporate Social Responsibility (CSR) For Your Business in Nigeria, Africa, or anywhere arounf the world.

British Airways (2012), claims through its CSR report that it made an operating profit of £274 million, in addition to maintaining non-fuel costs flat.In addition, CSR is an ideal way of improving business connections, there is always the possibility of the emergence of meaningful, long term partnerships.

The company has defied all odds in regard to the recent economic challenge, and fully protected its resource level in order to maintain its commitment to the most important destination, the Corporate Responsibility programme. The two companies are establishing a bio-jet facility, the first one in Europe and one that will propel the planes in the near future (British Airways, 2013). StartupTipsDaily Small business ideas, business plans, & tips for African entrepreneurs to start, run, & grow successful businesses. The airline’s commitment to this mission is demonstrated through its innovative and creative execution of its sustainability agenda (Bowman, 1975).

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