Up to that point, every step in creating this world-famous delicacy – “The Holiday Aristocrat,” as its slogan proclaims — is performed by human hands. Spread hummus on each of the olive bread slices. 2 T. dried parsley. Zelick put the boxes on a train bound for Dallas. 1960’s. Find out what works well at Greenberg Smoked Turkey from the people who know best. The smokers burn hickory – not a gasser in sight – and they burn a lot of it, a cord a day. — with Sam Greenberg, found the intense aroma of a Greenberg turkey less than intoxicating, Women’s T-Shirt Black – Texas BBQ Posse Logo, Stop the Presses: The Posse says ‘yes!’ to a BBQ sauce, Ridgewood Barbecue, a different -- and secret -- taste, Tootsie’s barbecue pork steak warms the heart of a Carolina pig cooker, Reflections after a decade on the BBQ Trail, Buxton Hall, the Pulled Pork Palace of North Carolina, See the photos: Hurtado Barbecue grand opening in Arlington, Sneak peek: Zavala's Barbecue reopens this weekend in Grand Prairie, Recipe: Foolproof smoked pork butt for beginners. My price is three turkeys. We learned how Sam Greenberg, with 14 full-time employees and a seasonal workforce of about 200, manages to turn out 200,000 exquisitely smoked turkeys in just three months leading up to Christmas. “They’re not going to catch fire now. By the 1930s, Samuel Greenberg was augmenting the earnings of his dairy by selling kosher smoked turkeys to Tyler’s Jews and non-Jews alike. Two great recipes for your Greenberg turkey leftovers. This is the first year I have had to learn to smoke my own because of the warehouse that he had caught fire. Order online now at https://gobblegobble.com/user/login “I’m not going to make our customers pay for waste,” Sam explains. Servings: 4 . I cut the meat off the bone, place in a foil pan. Turkeys are trimmed by hand by a team of Greenberg employees. He doesn’t act like one, either. There's a reason that many East Texas families have a tradition of serving this great smoked turkey for the holidays. The press drives two copper-colored staples into the box, to seal it. We can’t be fired, and if we could, we’d probably just keep showing up anyway. Directions: Slice pickles lengthwise and thinly slice red bell pepper. Back in Poland, his mother had passed down the Greenberg family recipe for smoking birds. They’d be shriveled, burned, and inedible by the time the turkeys came out of the smoker, but most customers would neither notice nor care they were paying for this extra bit of weight. Store in an airtight container in a cool, dry place for up to 6 months. Yea!!! We live in Lindale and have been ordering Sam’s turkeys for the last 5 years since we discovered them. 1 cup finely ground smoked turkey. I allergic to gluten but also just as allergic to Black pepper. The boxed turkeys are stacked in one of five freezer buildings to await shipment. They’re mounted on metal rails that run the length of the smoking chamber. GREENBERG'S SMOKED TURKEY: The absolute best? Serves 4. The sales setup is a far, far cry from what was in place before Greenberg started accepting credit cards in 2010. 1. I have visited and eaten at countless Texas BBQ joints that are legendary, that cook with wood fires maned by people, no chips. Compare pay for popular roles and read about the team’s work-life balance. Sam Greenberg uses the same technique his. I’m talking like nothing I’ve ever seen in Central, East or North Texas. That’s an inordinately high weight loss, a result of Greenberg’s hand-trimming and smoking methods. Those of us who contribute to this blog aren’t employees – at least, we’re not paid employees. Smoked turkeys hang on a rack ready for packing. He says it’s like the ones used in hospital emergency rooms. Sam says there was never much doubt about his own career path. “What we’re doing works. (In his case, it’s more of a product dot. But few know what goes into making a Greenberg so special. 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(And the turkey was delicious.). I’m just the latest caretaker.”, Greenberg Smoked Turkeys owner Sam Greenberg poses for a portrait. Bruce Tomaso wrote the story and did a terrific job. (The company’s website is gobblegobble.com.) With or without the turkey, I have nothing bad to say about Sam Greenberg or his company. skinless cooked turkey breast, cut into bite size chunks 4 beets, peeled and cut into ½ inch pieces. Greenberg Smoked Turkey is a family-run business selling slow cooked hickory smoked turkeys seasoned with a family spice recipe. A fire and resulting explosion has destroyed a plant belonging to Greenberg Smoked Turkey, located in Tyler, Texas. There’s not a pretentious bone in his body. Top subscription boxes – right to your door, © 1996-2021, Amazon.com, Inc. or its affiliates. First-time visitors usually figure out they’ve arrived from the strong aroma of burning hickory. Lord!!!!! I started eating Greenberg turkeys in the 70’s and they are damned good too and I am convinced they’ll stay that way for a long time! extra virgin olive oil to drizzle on beets 2 Tbsp. Sam could, for example, stop cutting off the wings. greenberg turkeys, greenberg turkey coupon, greenberg turkey ingredients, greenberg smoked turkeys lawsuit, greenberg smoked turkeys, inc tyler, tx, greenberg turkey recipes, greenberg turkey heating, greenberg smoked turkey reviews, greenberg turkey oprah Sam would notice, though. Besides, he maintains, Greenberg’s costly, labor-intensive methods, seemingly a drain on revenues, actually give the company a competitive edge. The company did try smoking hams in the late 1970s, he said. One of the true joys of having a Greenberg smoked turkey for the holidays has always been the Greenberg turkey leftovers. Great article! Sam, who has a business degree from the University of Texas, is, in his way, a shrewd – and modern — executive. Greenberg Smoked Turkey is a Trademark by Greenberg Smoked Turkeys, Inc., the address on file for this trademark is P.O. He wasn’t a competitor, and he wasn’t there to spy. To order a Greenberg Smoked Turkey, visit their website, gobblegobble.com, or call the company at 1-903-595-0725. The chemical wash keeps killing germs on the hands for 24 hours. He’s enough of a pragmatist to understand the vital role that technology plays in 21st century commerce. None of that mattered anyway, Sam later told us. Before entering the smoker building, anyone coming from the work area where uncooked turkeys are prepped must first plunge both arms elbow-deep into an antibacterial bath. The experiment was abandoned because of difficulties with quality control. One half cup of water over the Turkey, cover with foil and steam in oven to heat up for 35 min. In blue jeans and a plaid shirt, Sam, a ruddy-faced, sandy-haired 59-year-old, hardly looks the part of a corporate CEO running a multimillion-dollar enterprise. He has a knack for promotion and marketing. (Regardless of when they’re smoked and when they’re ordered, all Greenberg turkeys are frozen before shipping. Period.) I really enjoyed this entry and can almost smell that delicious east Texas hickory smoke. 1 8-oz package cream cheese, softened. And, for the record, I am the former editor of that “New York business magazine” who sent a reporter down to the wilds of Tyler, Texas, to write about Greenberg’s. Ingredients: 2 pickles 1/2 red bell pepper 8 slices olive bread (best to use a small oblong loaf) 1/2 cup hummus 4 ounces shaved parmesan cheese. Fewer still, I would guess, know how a Jewish family in Tyler, Texas, of all places, created a business empire by selling, of all things, smoked turkeys. And make them 12-pounders, please. Sam has resisted the temptation, common among those who make it big in the specialty food business, to branch out and expand his product line. I have been cooking slow smoked BBQ on wood burning pits that started with my late father in the You can look into the cavity of a turkey to make sure nothing funky is going on in there. It ends on Christmas Eve, when Sam shuts the operation down. After thawing in water overnight, each turkey is trimmed — by hand. Spicy Extremely Easy Grilled Turkey Recipe - April Golightly Learn to eat healthy for permanent weight loss, energy and health, with easy to follow recipes. But I can only take credit for changing a word or two, adding a couple of commas, and writing the headlines. Although, I am sure that your “price” was well lower than three 12 pounders! We are happy to report we are breaking ground on the new shipping and freezer facility on Monday, November 30th. Received a Greenberg’s smoked turkey from food bank last week here in Lufkin, Texas…Was so delicious am so thankful for it! Order one or two, you’ll like um! Until then, all sales were on an honor system: Customers weren’t asked to pay until they received their shipped turkey, which came with an invoice enclosed. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Only in Tyler can walk-up customers buy one fresh out of the smoker.). While many of us in the Posse were career journalists, we’ve nearly all moved on. Directions. From the time a raw turkey is unfrozen to the time it’s smoked and ready to ship, it loses nearly half its weight. I mention this because traditional news organizations – concerned, I supposed, that journalists can be bought cheaply – have policies prohibiting staff members from accepting gifts with more than a token value. Their wood burning pits are the coolest & certainly old school tried and trued by the generations of the Greenberg’s. I must say Sam Greenberg & Greenberg Smoked Turkey, Inc. — is the real deal everyone. No one got a look at a full set of plans. *All natural means minimally processed and no artificial ingredients. Our tour yielded no clue. As Posse members, we’ve seen our share of pits, and none of us has seen a setup like this one. TYLER, Texas – As a Greenberg Smoked Turkey rolls off the production line – hickory-cured to its distinctive mahogany hue, sealed in plastic, then packed into its distinctive white box with red and black lettering – it passes beneath a small mechanical press. I took his gesture to be a kind one. It is also free of Gluten, soy, whey, nuts, egg and preservatives. When it comes to guarding the family’s cooking secrets, Sam is sharp as a hawk. He died of a heart attack in 1996 at the age of 83. Also on the trip were Posse pitmaster Marshall Cooper; and the present author, known to some readers as “Where’s Gary Jacobson?”. (Photo ©Chris Wilkins/Texas BBQ Posse). Ingredients. Since then, no more roasters or ovens for us. The smoke is easier to notice than the one sign outside the facility, a red silhouette of a turkey on a round white background mounted atop a pole. As long as Greenberg Smoked Turkeys keep coming out like they do, I don’t care how they get there. He’s gracious, witty, and generous with his time. (Photo ©Chris Wilkins/Texas BBQ Posse). I can’t speak for others, but I’m offended at the notion that I could be bought off with a $60 smoked turkey. Some are later additions. For the last couple of years, a friend has ordered this yummy Turkey for me. The combination of strong smokey flavor with the tasty mix of injected spices make for a truly amazing turkey, and as others have said, the leftover turkey sandwiches made with this stuff are epic. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Greenberg turkeys are the best, been eating them for years, love to send them to family and friends! Thank you for all the wonderful comments and words of encouragement! Sam says they’re no different from what you’d find at your local supermarket. We thanked him and loaded the turkeys into our SUV. (Sarah A. Miller/Tyler Morning Telegraph) SMIL. NOTE: In the interest of full disclosure, I should mention that as we were leaving Greenberg Smoked Turkeys, Sam Greenberg gave each of us a gift – a 10-pound smoked bird, fresh off the production line. A simple sign displaying a turkey marks Greenberg Smoked Turkey offices in Tyler. Nobody was injured in the fire, which occurred on November 6, but the company has been forced to halt production for the remainder of 2020. (Photo ©Chris Wilkins/Texas BBQ Posse). In a small bowl, combine all ingredients. “Did a lot of people stiff you?” we asked. I’m fine with that. greenberg turkey, greenberg smoked turkeys lawsuit, greenberg turkey ingredients, greenberg turkey wings, greenberg turkey heating, greenberg turkey oprah, greenberg turkey coupon, smoked turkey delivery, greenberg smoked turkey reviews Sam Greenberg shows Bruce Tomaso, left, and Marshall Cooper the inside of one of 20 smoker rooms at the Greenberg Smoked Turkey plant. 4. I have missed them terribly this season! He made his way north to Tyler, where he established a modest dairy farm. When we looked into the smoker – once our eyes stopped watering – we could make out a few of the turkeys hanging closest to the door. First time in my life and my children’s life’s and there children’s life, no turkey for thanksgiving. Everything was fine as soon as we explained that Marshall isn’t in the restaurant business. A Christmas Eve fire in 1948 destroyed the smokehouses, but not the turkey business. “I didn’t have to talk to you for two hours, either. Barbecue is his love, not his livelihood. General Discussion. The Greenbergs rebuilt their smokers, bigger than before. Usually, the white Greenberg box shows up on the customer’s doorstep within two or three days of an order being placed. Because of that, the serious smoking gets under way near the end of September. Since the turkeys are sold by the pound, lost weight means lost money. 2 talking about this. To keep us from getting a good look into the smokers, Sam used a smokescreen – literally. 2. Learn More This website requires certain cookies to work and uses other cookies to help you have the best experience. Always loved them and always smoked to perfection! Again, we assured him there was no cause for worry — I was just being a thorough reporter. Hopefully next year we will get to enjoy our deep smoked turkey from Sam. To meet the swelling demand, Samuel and Zelick built five additional smokehouses at the dairy. As word of the young shochet’s pit skills spread, his Jewish neighbors, when they delivered animals for slaughter, started asking Samuel to smoke the meat as well. Three years ago, after hearing all the hubbub, we tried a Greenberg bird. You can’t do the same with a ham. I saw the way you were eyeing the rub! . (“They’re done when they’re done,” Sam says.). That stapler is the first and only machine you’ll find on Greenberg’s production line. Moving America 01 - Greenberg Smoked Turkey - Duration: 2:28. I've been enjoying Greenbergs for most of my life and have probably eaten hundreds of. The press drives two copper-colored staples into the box, to seal it. So bear with me while I address the matter of the freebie turkeys. (adsbygoogle = window.adsbygoogle || []).push({}); Texas BBQ Posse eBook Let the Meat Speak for Itself, Talking turkey -- smoked! Brings back fond memories of my sweat grandparents and East Texas. As long as we were in the neighborhood, Chris made sure we also made time to visit two of his favorite Tyler barbecue joints, Stanley’s and Pat Gee’s. He built a makeshift smokehouse at his dairy and, using mom’s recipe, he began smoking ducks, chickens, and turkeys over hickory fires. These days, about 40 percent of sales are online. A few years ago, the Greenberg brand, already sterling, got a further burnishing when Sam signed a deal with Central Market, giving the foodie wonderland exclusive rights to sell his turkeys in its stores. And I’m not gonna be the guy who creates the next New Coke.”. Even Sam’s insurance carrier, out to inspect the property, was warned not to poke his nose where it didn’t belong. 1/2 cup chopped pecans. The pits seem like they are from the beginning of time, perhaps from the old country. .Hope to catch you again, soon, on the BBQ trail. Some were put up right after the Christmas Eve fire. You don’t need to look inside.”. As a result, the barriers to entry that we’ve created are way too high for most competitors. Greenberg Smoked Turkeys was founded by Sam’s grandfather, Samuel Isaac Greenberg, a Polish immigrant who landed at Galveston in 1903, at the age of 17. (Photo ©Chris Wilkins/Texas BBQ Posse). OMG!! Greenberg Smoked Turkey stock (stew the carcass with onions and vegetables) for a smoked turkey gumbo with Andouille sausage, a twist on the perennial favorites with Greenberg Smoked Turkey quesadillas or get out your food processor or blender to create a Greenberg Smoked Turkey … He took the turkeys to a candy shop in Tyler, which packed them into large boxes lined with straw for padding. We have policies – don’t fill up on sides, always order brisket from the fatty end, look for the wood pile, always walk around back to check out the smoker, never eat barbecue from an airport food court – but as far as I know, we don’t have a policy on free turkeys. - General Discussion - Turkey - Chowhound. By visiting this website, certain cookies have already been set, which you may delete and block. The Texas BBQ Posse isn’t a news organization. They cook at roughly 220 degrees for roughly 16 hours. It just isn't Christmas or Thanksgiving without a Greenberg turkey. Juicy!! Pitmasters tend hickory fires at the Greenberg Smoked Turkey facility. Sad very sad! Butter crackers. This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. -- with Sam Greenberg, Talking turkey — smoked! (Currently on the company’s website, turkeys are priced around $5.50 a pound, plus delivery charges. He may have made fun of the smell, but he, and I, and everyone in our office, loved those smoked birds. And we learned much more about “The Holiday Aristocrat.”, A pitmaster sprays water to cool down one of 60 pit fires at the Greenberg Smoked Turkey plant. 10 ounces fresh chestnuts in their shells (about 3 dozen chestnuts) 1 lbs. The sideline started evolving into a career change some time around 1939. “Those pits haven’t caught fire in 70 years,” Sam told the insurance guy. Our website is back online, and we are now accepting orders for the 2021 Holiday Season. You can say that I saw the light that night. The best ingredients of the Mediterranean in one bite! There are loyalists who wouldn’t put anything else on their Thanksgiving or Christmas table. Still, the ethics code that governed my professional conduct for more than 30 years left its impression, I guess. “I showed you where the smoke comes from,” he said, referring to the subfloor system of fireboxes on rails. If Sam hasn’t quite embraced the digital age, he’s at least learned to live in it. Sam is genuine, and Greenberg’s is like “family”. Turkeys are packed at the Greenberg Smoked Turkey facility. My grandparents were from nearby Athens, TX and regularly brought a Greenberg Smoked Turkey with them when they came to The Rio Grande Valley. Props from Oprah are all well and good, but Sam knows that word of mouth remains his company’s most effective form of advertising, and he’s fanatical about keeping his customers happy. 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Carrots, onion, celery, and fresh herbs are used to stuff the turkey and infuse the meat with lovely fall flavor. A whole roasted turkey is a Thanksgiving essential and this bird's got it all, with crispy, butter-basted skin and tender, juicy meat. Greenberg Smoked Turkey Cheese Ball. There is no dairy or dairy products in our turkey. Today, Greenberg Smoked Turkeys covers the land that was once the family dairy. (Photo ©Chris Wilkins/Texas BBQ Posse). OMG!!! The fireboxes have wheels. I did it because I wanted to.”. “The human labor we put into it is crazy by industry standards. Minutes later, during our tour, I was on the receiving end of that same wary eye when Sam caught me trying to read the ingredients on a box of Greenberg’s custom rub. Keep up the good writing! Your recently viewed items and featured recommendations, Select the department you want to search in, Price and other details may vary based on size and color, Greece, Turkey: Travel Book Series (Storytime Magic): A Scary Story . Add pasta and cook until al dente, then drain. His son Zelick (the father of the current Sam Greenberg) came up with a plan. As soon as he opened the door to a smoker, a thick, vast gust of white-gray hickory smoke came rolling out. “Thanks, but you don’t have to do that,” Chris said. As the holidays draw near, it takes a bank of up to 30 operators, each seated before a large computer monitor, to process the telephone orders. To use on whole turkey, rub under skin, over skin and in body and neck cavities before roasting. The smoking process hasn’t changed in generations, but running a family business has. “It never occurred to me when I was growing up that I would do anything else. Zelick, who succeeded his father as head of the company, is generally credited with building Greenberg Smoked Turkeys into a lucrative business and signature brand. That old dinosaur can still write! . When the pits were built, he said, each contractor – the metal-flooring man, the concrete man, the hardware man – was only told what he needed to know to finish his part of the job. Once they’re positioned under the smoking chambers, their hickory smoke rises through the holes in the grating, slowly cooking the hanging turkeys. An hour before the meal I placed the turkey in an oven bag, made six half inch slits in the bag (breast side up) and placed it on a turkey rack on the bottom shelf of the oven. The floors of the smokers are made of a metal grating. Each bird is washed, inside and out, by hand. Eating too many processed foods, like sugar and simple carbs increases your risk of diabetes and heart disease. “I resist change at all costs,” he says. Customers can order Greenberg turkeys year-round, but the vast majority are sold around Thanksgiving and Christmas. When the turkeys are done, they’re transferred to a cooling room, then sealed individually in plastic bags and boxed according to weight – once again, all by hand. I enjoyed this article, as this is the first year I haven’t been there working seasonally. And in any case, the box label was useless. With the help of a nephew he calls a computer genius, Sam has turned to the Internet and to state-of-the-industry software to streamline Greenberg’s order-taking, logistics and shipping operations. That’s not happening. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. In a sense, it is our family. Most of the rest come by phone (903-595-0725). … All our birds have gone right into the smoker. He keeps the airflow design, another Greenberg innovation, where he knows it’s safe: In his head. 3. “I can’t remember a time when I wasn’t working here,” he says. 3 T. mayo. I grew up eating Greenberg’s turkeys thanks to an uncle whose employer handed them out to his workers every year. Does your turkeys have black pepper? A second cutter then makes slits in the breast and drumsticks and under the skin near the cavity opening – by hand — so the next worker on the line can pack those slits with Greenberg’s custom rub – by hand. The current plant is an amalgamation of bland industrial buildings sheathed in cinder block or sheet metal. What a great day trip…. Margi Lenga Kahn is the mother of five and grandmother of five. (Photo ©Chris Wilkins/Texas BBQ Posse). Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Busi… Good stuff guys! Greenberg buys its raw turkeys frozen. That was it. It’s worked for a very long time. The Greenberg thing is a cult, and one I’m proud to be part of! Great piece, Gary. We were definitely wowed by the “smoke” in the flavor. The weird part is that we found we enjoyed it more in the day or two AFTER we had reheated the bird on Thanksgiving night, when the smokiness almost overpowered the meat (if that’s possible). The real secret to a Greenberg Smoked Turkey – the one no one will ever figure out or replicate – involves the way his huge smokers draft. The design of the smokers, like many things in the plant, is a Greenberg family innovation. Eating healthy can be fun with the right recipes. Then, and only then, they’d send in a check. The out-of-town orders kept coming, as more and more people got their first taste of a Greenberg turkey. To him, changing anything about his production process would mean he was tampering with the way the Greenbergs have smoked turkeys in Tyler for more than 80 years. To avoid outbreaks, Sam has installed a chemical sanitizing system. According to the Dallas Morning News, the fire started in one of the company’s facilities due to a mechanical failure.

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